Holland America revamps its loyalty club

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Perking Along at Holland America

Holland America Line beefed up its loyalty club with the Mariner Society Rewards Program, providing on-board discounts while sailing, special rates on select cruises and reduced or free third and fourth rates when booking future cruises.

Based on past cruises recorded as cruise days, members now get Star levels and automatically collect additional cruise day credits based on their on-board spending or by purchasing one of the line’s suite options.
 
The Star Mariner level gives a gift, special offers on select sailings, 50% discount for third and fourth passengers on select sailings, hosted sailings with HAL Ambassadors, a Welcome Back Embarkation Brunch on future cruises, a subscription to the Mariner Magazine and a Mariner Champagne Brunch on future cruises.
 
After 30 cruise day credits earned, Two-Star guests receive additional perks including shopping discounts, a free ship photo, an annual cruise planner and special recognition pin.
 
Three-Star Mariners (75 cruise days) also get 10% off select spa treatments and 25% off wine packages, mini-bar purchases, Explorations Café drinks and alternative restaurant surcharges, plus advance notice of new itineraries and a waiver of air deviation fees.

Four-Star level (200 cruise days) get extra perks including free fare for third and fourth passengers on select sailings, free wine tasting and laundry/pressing, 50% off all wine packages, mini-bar purchases, Explorations Café drinks and alternative restaurant surcharges, a discount on logo apparel items, priority tender service and check-in, priority shore excursion pre-booking and a free subscription to Food and Wine magazine or Travel and Leisure magazine.